Why This, Why Now?

Why this, why now?

Clarifying questions help us take ideas into action.

Ideas are abundant and we need a way to sift and sort them so that they don’t all wither and die on the vine.

So when our brain is popping faster than a bag of popcorn, it is good to ask ourselves:

Why is this idea necessary/better/the one?

And,

Why does it demand my attention, and why is it needed in the world, at this time?

There’s nothing like a compelling case to get us moving, which makes me curious, what ideas are you feeling compelled to action?

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